Strategy before aesthetics. Always.
AI builds pages — I build the case.
I think in risks, revenue, and what an investor would ask.
No builders, no lock-in.
Custom, fast, yours.
I catch what costs you money: terms that don't hold, privacy gaps, refund traps.
Three roles, one head, one invoice. Nothing lost between departments — there are none.
While agencies align on kickoff calls — you're already live and indexed.
Live, converting, proven.
YYC Clean Touch
ClearSign
MensLab
Milan, DecodedLive, converting, proven.
Conversion engineering: instant-estimate calculator, open pricing, cross-sell, two-step booking funnel.
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A premium front-end rebuild — video hero, service matrix, conversion-built. From a broken site to a brand.
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Brand strategy + identity + scroll landing from zero. Agency equivalent: €8K–15K. Delivery: 4 days.
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I build conversion-focused websites with a legal-and-strategy layer most studios can't offer.
Before this, I:
- ran M&A on deals up to $40M at top-tier, internationally ranked firms
- earned an MBA with distinction
- built a company, scaled it 5×, and exited at a 70% premium
Still read 10-Ks — SEC filings included.
So I don't just build your site — I structure it like a deal.
Most people you hire to build a website start with colors and fonts. Max started with our revenue and our customers — and built everything backwards from that.
He owns the whole thing himself: the strategy, the design, every word of copy, a custom pricing calculator, the booking flow — live in 5 days. We sent 23 changes after launch; every one done right the first time, plus details we hadn't even thought to ask for.
And he doesn't just take orders — he challenges your thinking and backs it with reasons, because he's run a business himself.
I came to Max with an idea and nothing else — no name, no brand, no plan. He built the whole thing: the positioning, the name Milan, Decoded, the entire site with scroll animations that look like a studio's work.
But what surprised me was that he didn't stop at design. He told me exactly how to launch — start with organic content on TikTok, collect sign-ups first, build the audience while finishing the product. He set up the registration capture himself.
That's not a web designer — that's someone who thinks about how the business actually grows.
Ways to work together.
Ready to build something unignorable?
We take 2–3 projects per month. Not to manufacture scarcity — to protect quality.
STATUS: ACTIVE // AVG_RESPONSE: 4_HOURS // INTERVIEW: 30_MIN_CALL // CONTRACT: NO_OBLIGATION
Why not just build it with AI tools?
You could — we do. Every build runs on the same AI, which is why it ships in days. But the tool was never the bottleneck: it executes a prompt, it can't tell you what the page must say to sell, won't ship a legal layer that holds, and won't answer when it doesn't convert. AI builds pages — we build the argument the page makes.
Why not a freelancer on Upwork?
Upwork delivers pixels. We deliver positioning. The difference shows in your first investor meeting.
How are you delivering this in 1 week?
While agencies schedule their third kickoff call, your site is already live. No handoff. No translation loss. No waiting.
Will it scale when we hire a team?
Standard stack, clean code, full documentation. Any developer picks it up in an hour. You're never locked in.